News Brief
Ad Agencies Taking A Trip
Apr 17, 2002, 12:00 AM
TripAdvisor, a performance-based travel marketing company, has announced that three major advertising agencies - Avenue A, Click Here and PinPoint Media - are all using TripAdvisor's InventoryLink technology, a new form of online advertising, to generate customer leads for their clients. TripAdvisor claims that unlike traditional impressions-based banner advertising, InventoryLink consistently delivers average click-through rates for travel products of more than 10%.
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