TripAdvisor, a performance-based travel marketing company, has announced that three major advertising agencies - Avenue A, Click Here and PinPoint Media - are all using TripAdvisor's InventoryLink
technology, a new form of online advertising, to generate customer leads for their clients. TripAdvisor claims that unlike traditional impressions-based banner advertising, InventoryLink consistently
delivers average click-through rates for travel products of more than 10%.
