Starbucks Cuts Jobs, Realigns Management
The beleaguered Starbucks on Tuesday announced that it will cut 1,000 jobs. One of those is chief operating officer. In an announcement made to employees, founder/CEO Howard Schultz said COO Martin Coles will resume the role of president, Starbucks Coffee International. Other management changes include:
- Michelle Gass, senior vice president, Global Strategy-Office of the CEO, has assumed the leadership of the newly redefined marketing and category team as senior vice president, Marketing and Category, which includes Food and Beverage.
- Dorothy Kim, executive vice president, Global Supply Chain Operations, takes on a new role as executive vice president, Global Strategy-Office of the CEO.
- Peter Gibbons, senior vice president of Global Manufacturing Operations, who led manufacturing operations, has been promoted to executive vice president, Global Supply Chain Operations.
- Vivek Varma, general manager of Communications and Public Relations for Microsoft Platforms Services Division, has been named senior vice president for Starbucks Public Affairs. He will assume his new position on Sept. 8.
Schultz said he made the decision to eliminate the chief operating officer job so that he could have "a direct line of sight" into the company's businesses.
Recently, the company has said it will close 600 U.S. stores. On Tuesday, it said it would close 61 of the 84 stores located in Australia.
Of the 1,000 job cuts, spokesperson Bridget Baker says, "there will be approximately 550 partners separated from the company. All are partners serving in non-store roles at the Starbucks Support Center or in the field (U.S. and internationally). About 180 are Seattle-based partners."
Starbucks shares were up 76 cents at $14.99 on the New York Stock Exchange.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...


Be the first to comment on "Starbucks Cuts Jobs, Realigns Management "
Leave a Comment