News Brief

Cobalt Rolls Out Search Tools

Cobalt has developed a new set of paid search marketing tools under its PowerSearch automotive advertising platform. The tools, which are based on search traffic research and ongoing auto industry trends, offer clients new keywords and bidding strategies to capitalize on consumer interest in parts and services, as well as financing. The ads can run across Google, Yahoo and MSN.

The service and parts-related package is geared toward increasing online traffic (and offline sales) for local dealerships with designated service centers. The financing package targets new and used car consumers whose focus is finding a monthly car payment that fits within their budget. Both packages offer ongoing bid management and optimization.

"These new campaigns help drive the right customers into the highest profit centers of their business," said Max Steckler, executive director of advertising products at Seattle-based Cobalt. --Tameka Kee

Tags: online, search
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