Jack Morton Invasion
Apr 24, 2002, 12:00 AM
Jack Morton Worldwide, the New York-based brand communication and event marketing agency, has been selected by MTV: Music Television to design and produce the network's "Campus Invasion 2K2" Interactive Music Expo. The mobile marketing environment is part of MTV's "Campus Invasion 2K2" concert tour hitting colleges throughout April 2002. This year's Campus Invasion is expected to attract over 100,000 students at 20 different U.S. university campuses. The tour kicked off April 4th and will end May 1st at Virginia Commonwealth. Jack Morton created a new design identity for the expo environment, which will be set up and open to college students several hours before the start of MTV's live concert at each of the campus tour stops. It also developed a series of on-site activities.