• Mediaweek, Thursday, August 7, 2008 10 AM

ESPN is introducing its first football Kickoff Week sponsored by Gillette, which will consist of 24 college games telecast on ABC and various ESPN Channels, as well as on ESPN Radio and ESPN Mobile. The games cover a five-day period beginning August 28.

In addition to Gillette's week-long sponsorship, selected games and game segments, along with extended college football editions of SportsCenter, are being sponsored by other brands.

ESPN will also conduct the Kickoff Week fan festival for six hours in Atlanta's Centennial Olympic Park on August 30.

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