WB.com Gives New Life To WB Shows
The site will be ad-supported, with shows such as "Gilmore Girls" and "Buffy the Vampire Slayer" offered. But there will also be a run of non-WB series, such as "Friends" and "The O.C," as well as several original series.
"TheWB.com is a new digital destination built from the ground up for the same 16- to-34-year-old audience that embraced The WB (network)," said Brent Poer, the site's general manager.
Warner Bros. is a part owner of the CW, which was formed essentially as a merger between the WB and UPN in 2006. TheWB.com appears to be at the confluence of two interests--Warner Bros.' desire to keep the recognizable "WB" brand going and further build its digital distribution real estate.
Jamie Kellner, who founded and led The WB network, said on an unrelated conference call last week that the CW merger has "squandered a great brand" in The WB.
The site will offer social-networking opportunities, and Warner Bros. said visitors can "re-edit" some shows. Warner Bros. is using Facebook to market the new site.
Word that Warner Bros. was considering launching the site was first reported by Mediaweek.
Recent MediaDailyNews Articles
-
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ... -
Former IPG Exec Pahade Named Poptent CEO May 20, 7:30 a.m.
Nick Pahade, the former North American CEO of Interpublic Group’s Initiative, has been appointed CEO of ... -
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ...
Be the first to comment on "WB.com Gives New Life To WB Shows"
Leave a Comment