• Brandweek, Monday, August 18, 2008 10:45 AM

Crocs plans to expand the products offered through the Bite Shoes brand that it acquired last year. Bite has been a small but respected maker of ergonomically friendly adventure, hiking and walking footwear, along with a wide range of sandals. It also has developed a dedicated following for its tech-oriented line of functional and comfortable golf shoes, including golf sandals and golf hiking boots.

"Our plans are to grow the line strategically, including, over time, a multitude of options for different types of golfers," says Ed Wunsch, director of marketing at Crocs. For most of this year, Crocs -- whose origins are in the boating and spa categories -- simply picked up and ran with Bite's portfolio, including golf. The only product introduction came this past spring when it launched a five-SKU golf version of its colorful, core clog called Ace.

"We're working closely with [Bite founder] Dale Bathum, who has been doing a lot of good things with technological developments for outdoor and lifestyle categories," says Wunsch.

Read the whole story at Brandweek »