News Brief
Tiger Ratings Soar
Apr 17, 2001, 12:00 AM
Tiger Woods' dominance is proving to be good television, as his victory in the Masters drew an estimated 40.1 million viewers and a 13.3 national TV rating Sunday on CBS, the second-highest totals ever for the tournament's final round. The rating is 33% higher than last year, when Vijay Singh won. In the 46 years CBS has aired the tournament, the only time more people and TV households tuned in to watch was in 1997, when Woods won his first green jacket. This year's third round drew a 7.8 rating, the highest for a Saturday in the Masters since 1972. The two-day average of 10.7 is the second-highest ever, also trailing only 1997, and ends a three-year slide for the event. The Sunday national rating in 1997 was a 14.1, the two-day number was 11.2, and an estimated 43 million people watched.
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