Because Mathematical Marketing is still an emerging practice for marketers at organizations of all sizes, the information on the site will be used not only to drive awareness, but also to foster better understanding of Mathematical Marketing techniques and how they can be used to increase marketing relevance, improve response rates and help companies become more profitable and competitive. The group is led by Mark Klein, CEO and founder of Loyalty Builders.
The group already has connected marketers from Boston to San Francisco as well as internationally, and representing organizations such as TJX Companies, iRobot, Progressive Software and Boeing. The group is open to anyone with a Facebook.--Tanya Irwin