Predictive marketers Loyalty Builders has launched a Mathematical Marketing group on Facebook. The group is a place to discuss how mathematics are changing the face of marketing and offers news, links
and events relating to the field of Mathematical Marketing.
Because Mathematical Marketing is still an emerging practice for marketers at organizations of all sizes, the information
on the site will be used not only to drive awareness, but also to foster better understanding of Mathematical Marketing techniques and how they can be used to increase marketing relevance, improve
response rates and help companies become more profitable and competitive. The group is led by Mark Klein, CEO and founder of Loyalty Builders.
The group already has connected marketers from
Boston to San Francisco as well as internationally, and representing organizations such as TJX Companies, iRobot, Progressive Software and Boeing. The group is open to anyone with a
Facebook.--Tanya Irwin