• Ad Age, Monday, August 25, 2008 10:45 AM

Interview, Sporting News and Forbes Life are making their magazines larger, while Rolling Stone is getting smaller. All the magazinines are looking to play to the strengths of a print medium that showcases high-end still color photography better than electronic rivals.

Forbes Life, for instance, is a luxury lifestyle spinoff that is a purebred ad play. "A magazine that is larger than the normal trim says luxury," says editor Gary Walther.

The new size gives more room for photos, graphics and creative layouts -- and feels more solid than the flickering Internet, he says. "It's not going to change tomorrow." he says.

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