Internet access provider NetZero Inc. has launched Surf Safari, a small "surf companion" that attaches to the user's browser and works similarly to a TV remote control. When browsing the web in a
specific category, Surf Safari will be there to guide the user through other quality sites in that same category. Surf Safari will be available free to everyone on the web -- not just NetZero users --
as a downloadable client application enabling relevant navigation while providing advertisers with a targeted way to reach category-specific interest groups.
