This is a creative, well-thought-out example of tying together all the fundamentals of a good B2B Web site. It is framed by a culture that visually and textually conveys the agency's strategic mo. The Tao of Woo is engaging and informative in explaining the interactive mindset used to breathe life into a brand. The interesting and attractive visuals help to move visitors through each phase of the Web site to reveal a complete answer to the question, "Why Woo?"