Commentary
NearbyNow Inc. - The Westfield Group, Inc., westfield.com
- by August 26, 2008
The Westfield Group, Inc., westfield.com
http://valleyfair.us.westfield.com/?linkid=VFleftnav
Finalist Retail
NearbyNow: Scott Dunlap, CEO; Josh Schaefer, director of products. Westfield: Todd Putman, vice president, marketing; Scott Peterson, marketing manager.
Even consumers who don't shop online do some Web research before heading to a brick-and-mortar. A site designed for Westfield Group enables shoppers to browse or
search a mall for an item, request to be notified by e-mail whether it's in stock, and put it on hold so they can come pick it up. Site traffic went up 300 percent, and the company has begun
analyzing requests to better understand what shoppers want.
