Commentary
Monster Worldwide Inc. - PBS/Military.com
- by OMMA Magazine Writers , August 26, 2008
PBS/Military.com
http://www.military.com/the-carrier/
Finalist Content Integration
Sean Miner, lead designer; Mikolaj Lisiecki, senior designer; Stephen Bittner, Flash designer; Billy Geddes, business strategist; Ryan Boyd, producer
In order to attract a strong audience for pbs' new program, Carrier, military.com's in-house
agency Monster Worldwide created a special site integration. Military.com incorporated PBS content into its popular Equipment Guide; users could explore the USS Nimitz via a Flash application and
click through to PBS' Web site for more info about the show. The execution won a high click-through rate and rave reviews from the client.
