Bigmouthmedia - Hilton Hotels
Hilton Hotels
http://www.slideshare.net/PamelaBrankin/members-voice-awards-bigmouthmedia-hilton-presentation
Finalist Search Campaign
Todd Rosen; Jose Aguilar; Robin Richmond
One word encompasses bigmouthmedia's campaign for Hilton Hotels: comprehensive. The agency, tasked with expanding Hilton's overall search strategy to help drive brand awareness, deployed everything from optimized press releases and branded article distribution, to social media and online video. Bigmouthmedia also continuously optimized the content on multiple Hilton Web sites, as well as a number of ppc campaigns, and made use of feed-based programs like Trip Advisor and Yahoo Travel Submit. As a result, u.s.- based sales from ppc grew by more than 7,600 percent year-over-year, and roi improved 42 percent.
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