Commentary
A&E Television - (In-House Creative)
- by Anthony Schneider , August 26, 2008
(In-House Creative)
http://www.bravedog.tv/omma2008/brandingcube-video.html
Kendra Campbell-Milburn, manager, digital media marketing; Melissa Hudson, director, digital media marketing; Lori Peterzell, vice president, consumer marketing; Guy Slattery, senior vice president, consumer marketing
A&e, once a must-buy network, fell in the rankings as cable choices increased. It needed to attract a younger demographic and new advertisers. It launched a major programming shift with three core genres: real-life series, high-profile acquired series and original scripted dramas. To promote the new series, a&e created a floating cube online; each side displays video trailers for a&e's series. Users spin the cube with a touch of the mouse and click the videos they want to play. The network now ranks consistently in the Top 10 cable networks in key demos with a median age of 48.
