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Avenue A | Razorfish - Washington Mutual

  • by August 26, 2008
Avenue A | Razorfish
Washington Mutual
http://www.facebook.com/whoohoo
Finalist Campaign in Social Media

Adam Connelly, creative director; Evan Sornstein, associate creative director; Kate McCagg, senior copywriter; Andrea Bozeman, copywriter; Lin Ong, senior designer; Eric Campdoras, director, rich media; Patrick Wood, senior Flash developer; Shane Elliott, senior Flash developer; Thomas Lough, Flash developer; Oliver Langan, senior developer; Ladan Moadelli, presentation layer developer; Jack Meeks, QA analyst; Kristie Ko, project manager; Peter Guagenti, client partner

Wamu sticks to its informal yet intelligent voice (and quirky men in underwear) with a colorful, fun Facebook fan page. One game puts the user out on the street to run and leap into collectable coins, upping an account balance. Mario Bros.-style audio rewards the coin-hitter as the user passes WaMu atms and dodges electrified, money-stealing triangles. Viral-ready videos and a crossword puzzle reflect the laidback brand and engage the user in a low-pressure environment. Two applications are available: Send someone a "Whoo hoo!" or let a financially irresponsible friend know they're covered.

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