Commentary
Element79 - Gatorade, "Ball Girl"
- by August 26, 2008
Gatorade, "Ball Girl"
http://www.youtube.com/watch?v=Hvmlp2QPfsE
Finalist YouTube Video Ad
Dennis Ryan, executive creative director; Doug Behm, group creative director; Jon Flannery, group creative director; Greg Oreskovich, writer; David Boensch, art director; Steve Drifka, art director; Tom Cronin, producer; Katie Juras, producer
Girls do it better than guys any day, and Gatorade played up that simple fact about the human condition in its "Ball Girl" baseball video. The 39-second vid shows a girl (the
"ball girl" in question) seeming to defy gravity as she crawls up a wall and grabs a foul, emasculating a left-fielder. After the too-good-to-be-true feat drives the announcers (and crowd) wild,
she calmly sits down with a Gatorade subtly at her side - an expert example of a brand not overplaying its hand in an effective, attention-grabbing spot.
