MS3 Marketing - Castrol SYNTEC
Finalist Standard, Flash or Rich Media Banner
Tommy Rausch, Jerry Scullion, Jason Peine, Matt Laskodi, Claire Lipnicki, Rob Krin, Blaise Bifulco, Peter Morrison
The 300x250 eyeblaster opens into a record studio mixboard simulator. No music background or training is required. You can just randomly click on the buttons to generate an audio tune. The "Party in a Bottle" short pre-roll featured a bottle of Syntec. The top popped open and then the viewer discovered the universe that's inside the bottle. Sounds crazy? Think the opening scene of Fight Club where Brad Pitt's Tyler Durden puts a gun in Ed Norton's mouth and then the camera goes inside Norton's nostrail when the credit rolls up. It's like that, except not at all disgusting, but absolutely spectacular.