Juxt Interactive - Coca-Cola Co./Coke Zero
Coca-Cola Co./Coke Zero
Finalist Standard, Flash or Rich Media Expandable Banner or Overpage Unit
Todd Purgason, creative director; Jorge Fino, associate creative director; Kim Phillips, project manager; Emily Spangler, account director; Edward Herda, copywriter; Jason Festa, art director; Ken Wu, Flash designer; Victor Allen, developer; Paul Thiel, Flash designer
Coca-cola tasked juxt interactive with engaging men, 18-34, with the Coke Zero brand through a rich media ad. Juxt wanted to show that Coke Zero delivers the best of both worlds: great taste and zero calories. It developed a user-friendly, in-unit golf game with "the boss," complete with salary talks. Who wouldn't want to beat the boss at golf and get a raise at the same time? That's the best of both worlds. Campaign results, tracked by Yahoo's Consumer Direct program, far exceeded expectations. Purchase volume rose 37 percent and purchase frequency went up 15 percent; the campaign also generated incremental sales of close to $2 million.