Play/Denuo - General Motors/Buick

by Aug 26, 2008, 5:45 PM
  • Comment
  • Recommend
Play/Denuo
General Motors/Buick
http://www.denuoplay.com/clients/submissions/index_buick.html
Finalist Use of Gaming

Play/Denuo: Matt Story, director; John Rafferty, creative director; Trey Ho, associate; Eric Bee, designer. Starcom MediaVest: Theresa Thomas, associate media director. Electronic Arts: Bill Young, in-game advertising director.

In-game brand placement kicks into a higher gear with Play's rich Buick execution in this year's Tiger Woods pga Tour installment from Electronic Arts. The Buick Clubhouse becomes a game within the game, where users unlock new accessories and even challenge Tiger to a series of contests. Play engaged all the new tools available with connected consoles: Users can upload videos of their own game play and enter a realtime contest in sync with the real-world Buick Invitational Tournament. The Buick Clubhouse campaign demonstrates how brands should engage game players by extending, not interrupting, their core experience. In the process, Buick also made its point with a younger demo, one it hadn't reached out to before.

Be the first to comment on "Play/Denuo - General Motors/Buick"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Supplement Articles

  • Online All Star: Michael Donnelly  

    The best business decision MasterCard Senior Vice President and Group Head of Global Digital Marketing Michael ...

  • Online All Star: Steve Minichini  

    Steve Minichini caught on to the potential of interactive media early on. “You remember Prodigy and ...

  • Online All Star: Donnie Williams  

    Remember that famous quote about the Battle of Waterloo being won on the playing fields of ...

  • Online All Star: Bob Arnold  

    Bob Arnold’s digital marketing story begins in Belgium. The University of Cincinnati student was on an ...

  • Online All Star: Elizabeth Elfenbein  

    Elizabeth Elfenbein is officially known as “Partner, Creative” at health and wellness agency The CementBloc, and ...

  • Online All Star: Adam Kasper  

    Adam Kasper knows from backbreaking work. Hoping to earn a few bucks during his college summers, ...

  • Online All Star: Adam Kleinberg  

    Every week, Traction ceo Adam Kleinberg spends a few mornings on the shores of Lake Merritt ...

  • Online All Star: Dawn Maire  

    Many of the industry’s top strategists honed their skills at a consultancy, or by serving a ...

  • Online All Star: B. Bonin Bough  

    At many companies, the suggestion that a large brand’s entire marketing budget be poured into social ...

  • WSBTV COX CMG's WSBTV iPad Weather App  

      The WSBTV iPad weather app is designed with a unique carousel navigation gallery where can ...

» OMMA Magazine Supplement Archives