News Brief
Steak Gets New Biz Dev Exec, Picks Up 'Maxim,' 'Blender'
Aug 27, 2008, 8:00 AM
Alpha Media Group, parent company of Maxim and Blender magazines, has tapped Steak as its search marketing agency. Mark Schwartz, the agency's new vice president of business development, secured the new accounts.
Steak will manage search marketing campaigns for Maxim Digital, which encompasses Maxim.com, Blender.com and Stuffmagazine.com. "They understand the intersection between media and entertainment--and how online, and in particular search--can be used to drive a media brand forward," said Chrysi Philalithes, Steak New York's launch managing director.
Both of the new accounts were closed by Schwartz, who joined Steak from TMP Directional Marketing, where he had previously served as vice president of interactive sales. --Tameka Kee
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Steak Gets New Biz Dev Exec, Picks Up 'Maxim,' 'Blender' "
Leave a Comment