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DoubleClick Gets Radical

Apr 30, 2001, 12:00 AM
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DoubleClick Inc., a digital marketing solutions company, and Radical Communication Inc., an interactive messaging company, have entered into a partnership to deliver rich media and interactive email. Radical Communication's patent-pending, interactive email platform enables the delivery of streaming audio and video directly into the body of an email. Through an integrated hosted software application, DoubleClick email customers will now be able to seamlessly assemble and deploy rich media and interactive email campaigns.

- Adam Bernard

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