Ads Stream into Radio Stations

  • August 29, 2000
StreamAudio.com, a provider of streaming services for terrestrial radio stations, has entered into an agreement to provide Saga Communications with audio streaming and ad insertion for all of Saga's radio stations nationwide. Saga owns or operates broadcast properties in 16 markets. Starting with Saga's Des Moines, Iowa cluster including Active Rock KAZR, Oldies KIOA, Soft AC KLTI, and Hot A/C KSTZ, StreamAudio.com will take advantage of Intel's Edge Network and Microsoft's Windows Media platform to create custom players, provide unlimited listening streams and insert Internet only commercials for a highly reliable, scaleable and simple to use revenue generating streaming solution.
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