Maximizing Ad Revenue on AskJeeves
Apr 18, 2001, 12:00 AM
Media company L90, Inc. and Ask Jeeves, Inc., announced today they have formed a marketing technology agreement to maximize revenue generation on Ask Jeeves Web properties and DirectHit Network partner sites. Under the agreement, L90's proprietary adMonitor technology will serve and track marketing campaigns using Ask Jeeves' Interstitials and DirectLinx products to maximize marketing revenue through more integrated programs than banner advertising. L90 will serve and track these sophisticated marketing programs on Ask Jeeves and the Direct Hit Network, which includes sites such as MSN.com, Salon.com, and Gay.com.