News Brief
Looking over Television City
Apr 19, 2001, 12:00 AM
ACNielsen Entertainment, a VNU company, will use its proprietary ReelResearch Internet-based system to provide real-time audience information for the CBS Television Network and other Viacom television companies at the new CBS "Television City" research center at the MGM Grand Hotel in Las Vegas. ACNielsen Entertainment will outfit Television City with the ReelResearch online system to survey visitors about their entertainment and lifestyle interests and habits. In addition to providing real-time audience feedback and demographics for CBS, the ReelReseach system will be used to conduct research for other Viacom entertainment properties - including MTV, VH1, Nickelodeon, King World, Paramount Television, Showtime, TNN and CMT.
- Adam Bernard
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