• by Staff Writers , September 5, 2008

Finalist - Outdoor or Place-Based Media

OMD: Jamie Brewer, strategy supervisor. TBWA: Natasha Kajganic, account service. Titan: Dana James, sales representative. Transcon: Tanya Cowan, sales representative. TVA: Bryan Hamburg, sales director.

If only getting rid of cellulite were as easy as popping Bubble Wrap. Nivea launched its Good-Bye Cellulite product line of anti-cellulite gel via street-level billboards covered in Bubble Wrap. Posters in women's locker rooms were also adorned with Bubble Wrap. Readable copy could be seen below the wrap, but the bigger picture is having passersby interact with the creative and physically pop the bubbles, thereby reducing the amount of "cellulite" on the billboard.