• by Staff Writers , September 5, 2008

Finalist - Outdoor or Place-Based Media

Steve Farella, CEO, president; Audrey Siegel, executive vice president, director of client services; Harlan Schwarz, senior vice president, group director

A billboard in Times Square proved to be too cheeky for print publications. And after an initial run, it proved a bit much to bare outdoors as well. TOTO promoted its bidet toilet seat in the Big Apple by featuring a bunch of happy faces: a series of naked butts with smiley faces drawn on them. The ad for the Washlet drove attention to cleanishappy.com, which features happy bottoms of all shapes and sizes, and product information. After drawing ire from various outlets, the smiling butts were covered with copy and the cleanishappy.com URL.