Real Media, Inc. and Lysis SA, a provider of business software solutions for broadcast and interactive TV, have announced the integration of Real Media's proprietary Open AdStream technology into the
Lysis Interactive iTV platform, creating new revenue opportunities for network operators and broadcasters. Operators and broadcasters will plan interactive banner ad campaigns through the Open
AdStream user interface. At the time when interactive content is scheduled to be broadcast, the Lysis broadcast management system will dynamically insert banner adverts from the Open AdStream server
according to the type of content being delivered, the time of day or other categories defined by the operator or broadcaster. These adverts will be broadcast with triggers enabling consumers to click
through to out-of-band microsites developed by the advertiser.
