Created by Toy New
York, the ads all point to www.magfacts.org, which claims that magazines are the No. 1 medium in driving search among 18-to 44-year-olds, influencing readers' intent to buy autos and
packaged-goods.
In a demonstration of product placement, the MPA ads incorporate products from Adidas, Häagen-Dazs and Mini Cooper, winners of the recent Kelly Awards competition for
magazine advertising.