Around the Net

MPA Launches Cheeky Ad Effort

  • Folio, Tuesday, September 9, 2008 12 PM
The Magazine Publishers of America's new ad campaign, "Under the Influence of Magazines," includes three tongue-in-cheek print ads and seven online trade ads.

Created by Toy New York, the ads all point to www.magfacts.org, which claims that magazines are the No. 1 medium in driving search among 18-to 44-year-olds, influencing readers' intent to buy autos and packaged-goods.

In a demonstration of product placement, the MPA ads incorporate products from Adidas, Häagen-Dazs and Mini Cooper, winners of the recent Kelly Awards competition for magazine advertising.

Read the whole story at Folio »

Next story loading loading..