• September 11, 2008

Online ad services company Burst Media has launched a network consisting of some 150 Web sites that reach 21 million unique visitors and deliver nearly 70 million ad impressions each month.

The Burst Entertainment Network is designed to appeal to marketers looking to reach film and TV fans, as well as gamers and music aficionados.

Sites in the Burst Entertainment Network offer a range of entertainment content and are categorized by genre to allow advertisers to reach distinct audience segments. These genres are Action and Sci-Fi (men 18-34 years), Kids and Family (women with children in household), Comedy and Romance (men and women 18-34 years), and Independent (adults ages 35-54).

The Burst Entertainment Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and engage with their brands. Other Burst vertical networks include Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, and Wellness. Burst also offers the CDKitchen Cooking Network, Real GM Sports Network, and the Daily Jolt College Network.--Gavin O'Malley