• by Amy Corr , Staff Writer @MediaPostOTL, September 15, 2008

Creative folks, listen up. Photolibrary wants you... to join in and create the world's largest ad, using royalty-free images in Photolibrary's archives.

The viral element serves as a follow-up to a print campaign that positioned the company's royalty-free images as a hub of creativity. Translation: creative images and royalty-free images can be one and the same.

The viral campaign, created by TBWA/Tequila Singapore, encourages creatives to construct a small piece of an ever-expanding ad that will eventually be transformed into posters and used at trade shows and advertising festivals. A complete list of credits naming participants will be included with the display.

A custom-built Flash App resembling a simplified version of Photoshop allows designers to move, rotate, scale, reflect, blur, contrast and paint their ad to their liking. The canvas begins with a picture of a little person, waiting for a background and objects to accompany him. There are 10 backgrounds, ranging from a brick wall and fireball to a stage and beach. Sixty objects can be sized and repositioned into the ad, such as a school bus, knife, TV, a raw chicken, beer, a muscular man and the Statue of Liberty, among others.

Once your creation is submitted, an invitation can be passed to friends to create their own ads.

Now whose responsibility is it to alert Guinness of this feat?