The station's ratings have increased in every targeted demographic: Persons 12+, 2.6 to 2.9, +12% increase; Adults 25-54, 2.8 to 3.0, +7% increase; Women 25-54, 3.2 to 3.5, +9% increase; Men 25-54, 2.5 to 2.6, +4% increase; Weekends (25-54), 2.9 to 3.5, +20% increase; Station 12+Cume (audience), 700,000 to 760,000, +8% increase.
"I think this goes to show that the country audience in Southern California is a viable one," said RJ Curtis, KZLA program director, "and with consistent aggressive marketing and attention to our product, we can continue to grow the country brand in Los Angeles and Orange County."
- Anya Khait