• Unofficial Google Analytics Blog, Tuesday, September 16, 2008 12:15 PM

Caitlin Minteer reviews the latest Google Website Optimizer upgrades, including tweaks to the color notification system for experiments, the ability to disable specific testing combinations and the option to test/validate pages that may be offline.

First up are the color changes. "Previously, the colors used in the reporting interface occasionally suggested that a combination was winning and often times people would end experiments before a sufficient amount of data had collected," she says. "The colors are now yellow until a clear confidence winner is found, and the colors become green for winning combinations or red for losing combinations."

You can also disable combinations within an experiment (i.e. headline "x" with body copy "y") that perform poorly so that they don't appear for visitors again for the duration of the test. Lastly, there's the option to validate pages that may not be accessible online. "This is also useful for those who are currently using the ga.js version of the Google Analytics Tracking Code along with their Google Website Optimizer experiments," Minteer says.

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