Editors Note
Top 10 Brands In Product Placement
by
Sep 17, 2008, 5:00 AM
On Broadcast TV, Jan.-June 2008
1 Coca-Cola
2 24-Hour Fitness
3 Chef Revival
4 AT&T
5 Pussycat Dolls Lounge
6 Nike sporting footwear
7 Freemotion Fitness
8 Chicago Bears
9 Nike apparel
10 Precor exercise equipment
On Cable, Jan.-June 2008
1 Orange County Choppers apparel
2 Orange County Choppers motorcycles
3 Under Armour apparel
4 Elle magazine
5 Big Black apparel
6 Metzeler motorcycle parts
7 Airgas industrial supplier
8 Monster Energy isotonic drinks
9 New Era Cap hats
10 New York Yankees
Source: Place*Views, Nielsen Product Placement Service
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