• August 28, 2000

Maximum Press has announce a new book entitled "Internet Marketing for Information Technology Companies" by Barry Silverstein. This book, the first written especially for marketers in Information Technology (IT) companies, details proven Internet marketing strategies and techniques.

While IT companies have a natural affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. The book shows IT marketers how to make the best use of their website, get the most out of online advertising and e-mail marketing, build their own web community, participate in affiliate marketing programs, and more.