News Brief

InsightExpress Poaches Yahoo Research Guru

InsightExpress has named Keith Camoosa director of Cross Media Research. He will oversee the development of econometric models, tracking studies and other projects, across multiple forms of media at the market research firm.

Prior to joining Stamford, Conn.-based InsightExpress, Camoosa led the ad effectiveness research team at Yahoo. Camoosa also held senior leadership positions at TNS, Deutsch Advertising and Grey Advertising. --Tameka Kee

Tags: online, personnel
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.