News Brief

InsightExpress Poaches Yahoo Research Guru

InsightExpress has named Keith Camoosa director of Cross Media Research. He will oversee the development of econometric models, tracking studies and other projects, across multiple forms of media at the market research firm.

Prior to joining Stamford, Conn.-based InsightExpress, Camoosa led the ad effectiveness research team at Yahoo. Camoosa also held senior leadership positions at TNS, Deutsch Advertising and Grey Advertising. --Tameka Kee

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