• March 29, 2001

AWS Convergence Technologies, Inc. has introduced a new interactive advertising platform, WeatherBug Brand Wrap. WeatherBug is a new platform - a live weather portal that sits on the computer desktop in the tool bar and appears as a temperature icon next to the time. A click on the WeatherBug temperature icon and the advertiser's brand message is instantly displayed.

The Brand Wrap, sized at 625 x 433 pixels, hugs the entire surface of the WeatherBug, allowing advertisers to wrap brand and advertising messages around live weather content in.

According to company officials, The WeatherBug has already realized phenomenal numbers for the Mexico Tourism Board in just four days. According to Doubleclick DART numbers for February, 2001, WeatherBug had an 11% User Response Rate, 2,306,092 Unique Users, 7.48 Average Impressions per User, and a CTR 10x the Industry Average on Unique Viewers.

"For the first time on the Internet, advertisers finally have a true branding platform," said AWS President and CEO Bob Marshall.

- Anya Khait