• October 15, 2008

Federated Media Publishing unveiled the beta version of its Conversational Marketing (CM) Toolbox.

The CM toolbox is an open conversational marketing measurement platform for tracking and analyzing conversational marketing campaigns. The beta version is available exclusively for select FM customers, including Intel and Best Buy, with wider availability beginning in the first quarter of 2009.

The toolbox offers marketers a real-time view of campaign delivery and performance based on a customized set of data points. The beta program and ongoing development of the toolbox is a collaborative effort among leading brand marketers, agencies and data providers who will provide feedback based on real-world campaign testing.

Data partners participating in the beta program include AideRSS, BuzzLogic, comScore, DoubleClick, Google Analytics, Meebo, Nuconomy, Pheedo, PointRoll, Twitter and Yahoo.--Tanya Irwin