• SEO Scoop, Wednesday, October 15, 2008 1:01 PM

Here are five strategic goals you need to shoot for to help get your Web site noticed. These easy to understand instructions provide insight on how and why to optimize your site's Web pages.

The recommendations start with placing a link to your new page on one frequently crawled by Google, checking cache to determine the frequency of the crawl. This allows Google to find the link quickly, follow it, and discover your new page. Also: Use descriptive words and phrases. Structure the content in a clear, hierarchical format whenever possible, using headings, lists, and emphasis to highlight the most important concepts.

You must also create quality content and help search engines evaluate the importance of your page. The combination of good content and creating awareness can attract links to the page. It will help search engines understand that your page is important and relevant.

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