NBC Unveils Audience Figures Across Platforms
Mediaweek, Thursday, October 16, 2008 10:45 AM
NBC, the most ratings-challenged among broadcast networks, is getting a boost in viewership for several of its programs, according to just-released Total Audience Measure Index (TAMi) data. The increase comes mainly from Internet streaming videos, with small assists from VOD and mobile viewing.
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The show benefiting the most from viewership beyond TV is "The Office." Its first two episodes had a total of 8.7 million Internet video streams. "Heroes" had 8.1 million streams for its two-hour premiere, but that dipped to 4 million streams for its second episode.
TAMi was first tested during NBC's coverage of the Summer Olympics. The network's goal is to come up with a measurement system that can document viewers from all platforms and compile that data overnight. NBC taps a variety of measurement sources and services to come up with its current TAMi data.
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