NBC Unveils Audience Figures Across Platforms
The show benefiting the most from viewership beyond TV is "The Office." Its first two episodes had a total of 8.7 million Internet video streams. "Heroes" had 8.1 million streams for its two-hour premiere, but that dipped to 4 million streams for its second episode.
TAMi was first tested during NBC's coverage of the Summer Olympics. The network's goal is to come up with a measurement system that can document viewers from all platforms and compile that data overnight. NBC taps a variety of measurement sources and services to come up with its current TAMi data.