• October 21, 2008

NaturalPath Media, a media network devoted to sustainability and healthy lifestyle vertical markets, on Monday launched site background ad units powered by AdCamo.

The AdCamo platform will allow NaturalPath's advertisers to run site background ads--also known as site skins--across its entire network of over 100 sites.

With site skins, the entire background ad is clickable and can be served in conjunction with IAB standard ads, offering advertisers better engagement and conversion rates.

In addition, the trackable units provide advertisers detailed reporting as to the number of unique impressions and clicks delivered.

The AdCamo background unit will be available on select NaturalPath Media sites including Gas2.org, EcoRazzi.com, WebUrbanist.com, DrGreene.com, GreenUpgrader.com, Mongabay.com, PriusChat.com, Terrapass.com and TheDailyGalaxy.com.

The units may be targeted by geography and daypart and can be frequency-capped to ensure maximum impact.--Gavin O'Malley