The second season finale of AMC's "Mad Men" improved 75% to 1.75 million viewers over last year's finale, according to preliminary results from Nielsen Media Research. In addition, the Emmy-winning TV
drama grew 75% to 1.5 million average viewers per episode in its second season from its first season average of 925,000. AMC has ordered a third season of show and creator Matthew Weiner is in
negotiations with producer Lionsgate to remain with the program. --Wayne Friedman
