Nike, which has been offering its environmentally friendly Nike Considered Design products for several years now, says that for the first time, it will offer such products in all six of its divisions--basketball, running, football (soccer), women's training, men's training and sportswear--as well as in tennis and its all-condition gear products. That includes the 25-year-old Pegasus, the company's best-selling running shoe.
And the Beaverton, Ore.-based company says it intends to have its entire product line meeting baseline Considered standards by 2011, all clothing by 2015, and all equipment by 2020. The changes will create a 17% reduction in waste in its supply chain, and an increase of 20% in its use of environmentally preferred materials. --Sarah Mahoney