Comcast Launches Hard-Wired Interconnect
Jul 19, 2000, 9:04 AM
Comcast Cable Communications, Inc. announced it has launched a hard-wired interconnect, Comcast MarkeLink, designed to simplify the process of advertising on cable in the region. MarkeLink covers the area from the New Jersey shore to Harrisburg, PA and from Dover, DE to Trenton, NJ, and uses technology that allows cable advertisers to air commercials across a wide geographic market through a single point of entry. The technology runs ads on any or all major cable networks, requiring one tape format and producing one bill.