News Brief

Banana Republic, LinkedIn Launch Contest

Through Nov. 22, the retailer and professional network site are dangling $1,000 wardrobes from Banana Republic.

Here's how it works: U.S.-based LinkedIn members who update their profiles will be eligible to win one of 25 wardrobes. Every updater will get a 25% off coupon redeemable at the store on at BananaRepublic.com.

LinkedIn will promote the contest by running banner ads on its site, sending marketing emails to select members and by having a co-branded LinkedIn/Banana Republic landing page. Banana Republic will promote the contest by sending out a marketing email to its email list, encouraging shoppers to visit the co-branded landing page.

The LinkedIn/Banana Republic custom advertising program is the first contest promotion that Banana Republic has launched with an online network.--Nina M. Lentini

Tags: retail
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