Here's how it works: U.S.-based LinkedIn members who update their profiles will be eligible to win one of 25 wardrobes. Every updater will get a 25% off coupon redeemable at the store on at BananaRepublic.com.
LinkedIn will promote the contest by running banner ads on its site, sending marketing emails to select members and by having a co-branded LinkedIn/Banana Republic landing page. Banana Republic will promote the contest by sending out a marketing email to its email list, encouraging shoppers to visit the co-branded landing page.
The LinkedIn/Banana Republic custom advertising program is the first contest promotion that Banana Republic has launched with an online network.--Nina M. Lentini