News Brief

HomeAway Chooses Agencies Of Record

Oct 30, 2008, 7:00 AM
  • Comment
  • Recommend (1)
Subscribe to Online Media Daily

Tags

HomeAway, Inc., an online vacation rental marketplace, has selected Publicis in the West and Digitas as its agencies of record. The new relationship begins immediately, with work hitting in early 2009.

Publicis in the West will be responsible for the global brand strategy and creative, and Digitas will lead online creative and media. Together, the agencies are charged with developing brand strategy and marketing communications to drive the growth of the HomeAway brands and the vacation rental industry.

Publicis--in the West, based in Seattle--and Digitas, in New York, were two of the four agency finalists competing for the business. The pitch was conducted internally from the HomeAway headquarters in Austin, Texas. --Gavin O'Malley

Be the first to comment on "HomeAway Chooses Agencies Of Record"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives