News Brief
Enginehouse Media Develops Rich Media Email
Jul 20, 2000, 9:48 AM
Enginehouse Media has finally released a rich media email technology that allows users to receive rich media email without having to initiate a click. Through this application, emails are sent in the form of tiny files, which eliminate long downloads, the virus risk, attachments, and the need to click through to someplace else.
Enginehouse Media’s creative team developed a series of 9 different postcards for their test campaign, each highlighting one of the agency’s services such as media buying, creative services, optimization, goal setting, campaign analysis etc. Enginehouse Media’s CEO, Laura Tidwell said the click-through in this case happens without the user having to make the effort. She added that conversions have been 11% or higher.
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