News Brief
The Number One Stickiest Site
Jul 24, 2000, 10:29 AM
According to June Media Metrix figures, Promotions.com’s Webstakes.com grabbed the number one spot for stickiness among the top 10 retail websites. It also ranked 4th according to Internet reach in the new retail category, created for websites that facilitate e-commerce, ahead of Barnes & Noble.com, AmericanGreetings.com and CDNOW. According to Steven H. Krein, Chairman and CEO of Promotions.com, the number one ranking demonstrates that consumers stay on the site longer, opting-in for offers from sponsors while entering multiple promotions, and is a good investment for marketers that want to increase brand awareness, generate opt-in email leads and drive customer acquisition.
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