Extending Ads Across Platforms
Jul 24, 2000, 10:30 AM
Engage Enabling Technologies today announced general availability of Engage AdManager 5.0, which provides the ability to target and serve advertisements across divergent media platforms, including wireless devices -- such as cell phones and personal digital assistants (PDA's) -- streaming audio and video, enhanced television and other extended media channels. In conjunction with several of its customers, both in the U.S. and abroad, Engage has developed AdManager to allow advertisers to manage a single campaign simultaneously over the Web, wireless and all other media. In addition to being able to deliver streaming and wireless ads, the system will aloow advertisers to manage and deliver campaigns over enhanced TV and various offline devices, including kiosks, gas pumps and ATM machines.